While stockpiling for immune health support drove early sales growth in response to the pandemic, probiotic sales likely will continue increasing, says DuPont Nutrition probiotic marketing head Vanessa Bailey. “My gut tells me I think we could see some sustained increase. There’s going to be some difference in how we behave.”

Bayer has teamed up with skin microbiome specialist Azitra to develop consumer health products for a host of conditions. 

National University of Singapore researchers are looking for an industry partner to market their "gut-friendly" probiotic sour beer, signaling rising awareness in the research community regarding the opportunity for probiotics. Consultant Laura Mahecha discussed the growing probiotics market in a June 28 webinar hosted by Kline & Company.