Vitamin Shoppe Launches Vthrive 'Clean' Brand, Opens Shops At LA Fitness Gyms
One month into being owned by investment firm, VSI launches Vthrive The Vitamin Shoppe brand of “simply clean” vitamins, minerals, supplements, and essential oils and is opening stores inside locations of national gym chain LA Fitness.
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Vitamin Shoppe brings Jocko workout brand developed by a former Navy Seal to 690 stores and introduces in the US the European brand Women’s Best, which has a massive social media following.
Wellness Market News: VSI, Mannatech Q3 Results, GoGenics, Hundred, Orgain Investments, One CBD Launch
One CBD launches as opioid alternative; EMEA drives Mannatech sales; VSI slumps in final quarter before sale; $3.2m financing for GoGenics; $8m technology investment in hundredInc.; and Butterfly buys Orgain majority stake.
As it prepares to be acquired, firm unveils first redesigned store in Edgewater, NJ, and plans five additional locations to open with a similar format through January. The "store is a great example of our ongoing transformation into an agile, customer-centric company," says CEO Sharon Leite.