Perrigo To Launch UK Private-Label Viagra Connect Competitor
Perrigo is launching in the UK an OTC sildenafil generic to compete with Pfizer's erectile dysfunction drug Viagra Connect.
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Perrigo doesn't want to miss out on the opportunity presented by CBD to offer consumers a new type of self-care product, according to the firm’s managing director, UK & Ireland, and International vice president, Neil Lister.
Perrigo "walked away a little bit" from "a model that worked beautifully," says CEO Murray Kessler at investor conference, "In essence, all we've done over the last year is to put back in place the model that worked so well."
Meet The Quitters: Perrigo Profiles NRT Users To Help UK Pharmacists Drive OTC Smoking Cessation Sales
To coincide with Stoptober, Perrigo is extending its pharmacy-focused UK marketing strategy for leading smoking cessation brand NiQuitin with research-based sales advice for pharmacists centered on five types of "quitter."