Ulta Teases Developing Program For ‘Clean Beauty’ Shoppers
CEO Mary Dillon noted during Ulta’s fiscal 2019 year-end call the rise of “clean beauty” at a time of growing interest in cosmetic ingredient safety. The retailer aims to provide its customers in 2020 with “a framework to help them evaluate products based on what's most important to them.”
You may also be interested in...
Conscious Beauty, launching at Ulta in the fall, is built around five pillars for product certification – clean ingredients, cruelty free, vegan, sustainable packaging and positive impact. Clean ingredients means no parabens, phthalates or listed ingredients in 25 other categories, the retailer says.
Marketing intelligence firms have different ideas about how the COVID-19 pandemic will impact the “clean beauty" phenomenon.
Ulta Beauty booked a 10% increase in net sales in fiscal 2019 despite a grinding makeup category slowdown. The retailer expects continued growth, albeit somewhat moderated, in 2020 – at least before coronavirus impacts admittedly “very difficult to predict or quantify.”