Vitafusion Absorption Claim Review May Touch Supplement Industry Nerve About Disclosures
Council of Better Business Bureaus division, reviewing Pharmavite challenge, found Church & Dwight doesn't support or sufficiently qualify “clinically proven absorption” claims for vitafusion vitamin C and D3 products in a decision that swung on a corollary to an oft-cited standard for consumer health product advertising, that results of tests on separate ingredients are not relevant to claims for products.
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Church & Dwight extends its vitafusion gummy line with supplements for unmet nutrition needs, including skin, immunity, children’s sleep and teen nutrition. The products will launch in broad distribution, following the brand’s recently added Goodness and CBD lines.
FTC publishes enforcement policy statement addressing increases in native advertising and deceptively formatted ads. The statement explains how the commission will apply its current enforcement standards to target deceptive content, including promotions disguised as news stories, in violation of its policies.
Latest warnings also include second and third businesses in US cannabidiol and hemp sector found making unlawful claims for treating and preventing COVID-19. Four of five firms warned apparently responded by removing violative claims from websites and social media posts.