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Beauty Cosmetics Business Strategies

Doing More With Less – UK’s HayMax On Making The Most Of Small Budgets

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Executive Summary

Exclusive: HayMax creator and managing director Max Wiseberg speaks to HBW Insight about how creative marketing and 'natural' positioning have have made an international success of the firm's eponymous hay fever balm brand.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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