HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Doing More With Less – UK’s HayMax On Making The Most Of Small Budgets

Executive Summary

Exclusive: HayMax creator and managing director Max Wiseberg speaks to HBW Insight about how creative marketing and 'natural' positioning have have made an international success of the firm's eponymous hay fever balm brand.

You may also be interested in...

GSK Targets UK LGBTQ+ Community With Sensodyne And Voltarol

GSK Consumer Healthcare is increasing the "positive diversity and representation of LGBTQ+ people" in a series of new marketing campaigns for Sensodyne and Voltarol in the UK. 

Alles Gut! German Gastrointestinal Launches From Bayer, Stada, Dr Kade

OTC marketing news from Germany: Bayer’s Talcid Liquid returns to pharmacy shelves, Stada extends its successful Probielle probiotics range and Dr Kade adds “gel” version of Riopan.

EU Should Limit Caffeine Levels In Supplements

Should maximum levels of caffeine in food supplements be defined at a European level? A risk assessment commissioned by the Dutch health authority found evidence to suggest that the answer should be "yes."





Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts