Survival Of The Fittest: IQVIA’s Seven Rules For Post-COVID Success
IQVIA Consumer Health sets out in a new report seven priorities for post-lockdown business strategy to help consumer health firms emerge out of the coronavirus pandemic stronger than ever.
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Virtual trials could be the answer to limitations placed on innovation by the coronavirus pandemic and help companies formulate new health claims relevant to a new generation of consumers, argued IQVIA Consumer Health during a recent webinar.
IQVIA Consumer Health's analysis of the impact of the coronavirus pandemic on Europe's OTC market based on the latest sales data.
Most OTC product launches failed to live up to expectations, according to new research by IQVIA Consumer Health. IQVIA's Andy Tisman offers some principles for OTC firms to follow to achieve launch 'excellence'.