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MLM Beautycounter Knocked By Watchdog Group For Embellishing Distributor Opportunity

Executive Summary

Truth in Advertising, Inc. (TINA.org) says it has compiled more than 100 examples of Beautycounter or its sales reps making deceptive, “atypical” income claims. The company says it paid out $120m to independent consultants in the US and Canada in 2019, but it is clear to TINA.org that “the typical Beautycounter distributor is earning little to no money.”

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