MLM Beautycounter Knocked By Watchdog Group For Embellishing Distributor Opportunity
Truth in Advertising, Inc. (TINA.org) says it has compiled more than 100 examples of Beautycounter or its sales reps making deceptive, “atypical” income claims. The company says it paid out $120m to independent consultants in the US and Canada in 2019, but it is clear to TINA.org that “the typical Beautycounter distributor is earning little to no money.”
You may also be interested in...
The Safe Cosmetics and Personal Care Products Act, reintroduced in the US House, exceeds the proposed Personal Care Products Safety Act in the Senate in terms of the duties and resource demands it would impose on companies and the FDA, while leaving states free to regulate cosmetics even more stringently. The proposal now must vie for the attention of the Energy and Commerce Committee.
Plaintiffs allege that Coppertone sunscreens are deceptively labeled as “mineral-based” when they contain a larger percentage of chemical active ingredients than mineral active ingredients. On 31 July, California’s Northern District roundly rejected defendants’ motion to dismiss.
The Perfectio device marketer came away from the advertising industry’s self-regulatory process with a number of claims intact or mostly untouched, though it discontinued a couple going into the assessment and the National Advertising Division advised against a few others. The firm has pledged to comply “in the spirit of compromise.”