L’Oreal Powering Down Clarisonic After 16 Years Of Innovation, More Than 15 Million Devices Sold
Executive Summary
The decision to close Clarisonic follows a €234m impairment charge recorded in 2016 and comes as L’Oreal faces tough strategic decisions in a global economy ravaged by the COVID-19 crisis.
You may also be interested in...
After Clarisonic: Device Brand’s Founder Primes Opulus For Launch In New Beauty Tech Era
This fall, Robb Akridge’s Opulus Beauty Labs will be launching stripped-down, “peak potency” skin-care formulas in the form of Opoules that users warm and blend in an Activator appliance, providing fresh, single-dose treatments. The system bears similarities to Swiss startup Réduit’s Hairpods and applicator device, as well as L’Oreal’s AI-powered Perso, slated to debut in 2021.
L’Oreal Defeats Slack-Fill Case In New York, Pivots To Clarisonic ‘Defect’ Complaint In California
L’Oreal USA beat a suit in May in New York regarding liquid cosmetics packaging, which plaintiffs alleged cheated consumers out of product they expected to be accessible, only to face a newly proposed class action, filed in California on 5 June, over an alleged Clarisonic waterproofing defect.
L’Oreal Optimistic About Post-Shutdown Growth, Notes Likely Thinning Of Beauty Field
“It's unfortunate, but it's the Darwinian side of this industry,” L’Oreal CEO Jean-Paul Agon said on 16 April while discussing newer players’ prospects for survival through the COVID-19 crisis and L’Oreal’s own first-quarter results – down 4.8% like-for-like, but ahead of the market.
Need a specific report? 1000+ reports available
Buy Reports
Register for our free email digests: