US Probiotics Market Stirs With Chobani Beverages, Danone, Sofar And Plexus Blends For Kids
Chobani introduces Chobani Probiotic, its first functional probiotics beverage to support digestive and immune health; Danone North America extends its Danimals children’s yogurt line with products to support immune system; and Plexus Worldwide and Sofar Americas roll out children’s probiotics.
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Danone North America’s Activia video campaign “A-to-Z” targets young women to make a connection between emotions and the complexity of the gut microbiome. The campaign will include four videos, with the first promoting a “bright, fun and musical” feel on the branded site and on YouTube.
A recent segment of CBS News “60 Minutes” discussing potential health benefits from probiotics was highly criticized by groups including the Consumer Healthcare Products Association, the Council for Responsible Nutrition, the Natural Products Association and the International Probiotics Association.
AGA says gastroenterologists should suggest the use of probiotics to patients only if there is clear benefit and should recognize that the effects of probiotics are not species-specific, but strain- and combination-specific.