Maty's Ad Claims Comparing Natural Remedies To OTC Drugs Fail Review From Zarbees Challenge
Maty’s Healthy Products agrees to stop using claims for its children’s and adult cough and cold products after a Zarbees challenge reviewed by National Advertising Division, which found Maty’s made an apples-to-oranges comparison of its supplements to OTC drugs.
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National Advertising Division’s review of challenge by Maty’s Health Products finds Zarbee’s sufficiently identifies in some advertising that honey is the source of cough-soothing benefit but not in other ad claims. Zarbee’s says the review “was about the narrow issue of whether the ‘soothing cough’ claims were structured in a manner to convey the role of honey in providing the product’s cough benefits.”
NAD recommends qualifying Zarbee’s Naturals brand on packaging when a formulation contains synthetic ingredients. J&J business will comply but disagrees its brand is misleading and says the recommendation is “not based on empirical data from consumers surveys” but NAD attorneys’ intuition.
NAD Nixes Wink Cough Claims In J&J's Second Challenge Against Firm Headed By Founder Of Its Zarbee's Business
For second time in a week, Council of Better Business Bureaus division published results of review of ad claims for Wink products on a J&J challenge. NAD attorneys recommended Wink discontinue two claims for its cough syrup dietary supplement, “soothing relief for coughs” and “soothes coughs and irritated throats naturally,” but said its claim “zinc and elderberry combine to form the ultimate immune system support” did not communicate a message of superior performance.