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CoverGirl Clean Fresh Is Starting Point For Brand’s Next Makeover, Coty CEO Nabi Suggests

Executive Summary

Sue Nabi, who started as CEO at Coty in September, believes the company can do better than CoverGirl’s previous relaunch, which championed individual expression with the somewhat head-scratching tag, “I Am What I Makeup.” The brand’s future is in “clean,” she suggested during Coty’s first-quarter earnings call.

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