Mars Takes Kind Approach In Nutrition Space
Mars makes Kind part of its business three years after taking a minority stake and expanding distribution of Kind's nut and fruit bars internationally.
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Unilever North America agrees SmartyPant, founded in 2011 to create a comprehensive supplement made from premium ingredients to support the wellbeing needs of children and adults. Kind, fully owned by Mars, has an agreement to acquire family-owned Nature's Bakery which offers snacks including fig bars and other soft-baked foods.
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