US Proposed Class Action: Preservative Choice Makes Unilever’s TRESemme Keratin Products ‘Defective’
The presence of formaldehyde releaser DMDM hydantoin in TRESemme Keratin shampoos pose undisclosed risks of hair loss and/or scalp irritation, as shown by hundreds of consumer complaints online, plaintiffs allege in proposed class actions filed in Illinois and New Jersey federal courts.
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Formaldehyde donor DMDM hydantoin may be the ingredient in OGX hair-care products responsible for “hundreds if not thousands” of cases of hair loss and other injuries, plaintiff La Wanda Renee Key suggests in her 5 March class action complaint in California federal court.
The company maintains that its products are safe, but plaintiffs in proposed class actions allege it has knowingly put consumers at risk of hair loss and other injuries. DevaCurl’s troubles escalated quickly after a former brand ambassador went viral with a 31 January video urging consumers to stop using DevaCurl products and adopt safer alternatives.
Eighteen plaintiffs seeking nationwide class certification may proceed with their suit alleging that Monat hair-care products, deceptively advertised as anti-aging solutions, actually cause hair loss. A US district judge on 23 October largely denied Monat’s motion to dismiss, while noting that plaintiffs may have difficulty proving that the company’s products are to blame for their injuries.