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P&G’ Oral-B iO Leads Super-Premium Power Toothbrush Market With More Than 50% Share

Executive Summary

In global superior premium toothbrush category, Oral B iO drove P&G’s value share up 2.5 points in the past two months and from July through December 2020 accounted for more than half of the US power brush category growth, says COO Jon Moeller.

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