Nestlé Sees Importance Of Local Brands In ‘Fragmented’ VMS Market
As Nestlé continues to expand its presence in the VMS market it will not take a brand popular in one country and “force” that name on consumers in a different part of the world, says CEO Mark Schneider.
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Nestlé Health Science is acquiring hydration supplements specialist Nuun, which claims to be the number-one selling sports drink supplement brand in running, cycling, outdoor and natural foods stores in the US.
Nestlé is poised to add to its Health Science portfolio the Nature's Bounty, Solgar, Osteo Bi-Flex and Puritan’s Pride dietary supplement brands, which generate the majority of their sales in the North American market.
Nestlé Health Science saw sales rise double digits in 2020 thanks to higher demand for health and immunity products during the pandemic.