Nestlé Looking To Build Global VMS Brands From US Base
Nestlé's strategy for its Health Science business is to acquire successful US dietary supplement brands and take them into new markets around the world, says CEO Mark Schneider.
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Nestlé Health Science is acquiring hydration supplements specialist Nuun, which claims to be the number-one selling sports drink supplement brand in running, cycling, outdoor and natural foods stores in the US.
Nestlé is poised to add to its Health Science portfolio the Nature's Bounty, Solgar, Osteo Bi-Flex and Puritan’s Pride dietary supplement brands, which generate the majority of their sales in the North American market.
Nestle Health Science has majority stake in US firm that started offering a powder blend for beverages containing vitamin C, collagen, L glutamine, zinc, electrolytes and beta glucan earlier in 2020, when consumer interest spiked in boosting immunity health.