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Beiersdorf Plans To Reboot Coppertone, Strengthen China Position With Anti-Dark Spot Innovations

Executive Summary

The Germany-based firm exceeded pre-pandemic sales levels in the fiscal 2021 second half, but rising costs could slow its momentum. Coppertone was a key growth driver in the second quarter, and Beiersdorf aims to capitalize with fresh innovation, new packaging and other updates to the brand.

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