Pharmavite Monthly Survey Shows Supplement Use In US Continues Growing During Pandemic
Nature Made Marketer Provides More Than 7M Immune Support Products To Teachers
Teachers are among the 500 to 700 consumers responding to monthly nationwide survey on nutritional supplement usage Pharmavite started in April 2020 as novel coronavirus pandemic began widespread impact across US, says chief marketing officer Rhonda Hoffman.
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“It's not that gummies have taken over the entire pill format,” says nutritional product business consultant Thomas Aarps. “But the trend is obviously to gummies.” Meanwhile, multiple COVID variants keep consumers attuned to immunity health. “Immunity is big, it's going to be big.”
Brad Helfand says direct-to-consumer personalized vitamins firm is seeing “strong and growing demand for our personalized all-in-one multivitamin products,” indicating a trend of consumer interest in similar products.
Global Wellness Institute’s vitamins and supplements, healthy-labeled foods and beverages and weight loss products and services overall showed 3.6% sales growth to $945bn from 2019 to 2020, according to institute’s latest report.