L’Oreal Third-Quarter Sales In US Stores Surge Without Slowing E-commerce Results
With US sales in stores up nearly 27% for 2021 through the third quarter, e-commerce sales “have not been slowed down,” says CEO Nicolas Hieronimus. Both channels strong as market conditions cater to in-store and online shoppers, he suggests.
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L’Oréal SA says recovery in makeup sales helped drive overall first quarter sales up 13.5%, despite COVID-related lockdowns in China, the Ukraine invasion and continued drag on the US supply chain. The Clichy, France-based company remains optimistic about China, given beauty demand among Gen Zers, and bullish about global skin care as younger consumers flock to the category and brands they can trust.
The French beauty giant plans to launch its Colorsonic at-home hair color device with oscillating nozzle in early 2023. L’Oreal showcased the product, along with a breakthrough hair color “reader” and custom mixing system for salon use, at the CES 2022 tech show in Las Vegas.
Maybelline Lash Sensational Sky High Mascara, along with NYX Shine Loud Lip Color and L’Oreal Paris Infallible Fresh Wear 24HR Foundation, were among innovations gobbled up by makeup-hungry consumers in the second quarter, which helped fuel 23% growth in North America in L'Oreal's fiscal 2021 first half.