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PLx Will More Prominently Disclose ‘Clinically Shown’ Claim Refers To Vazalore 325-mg Aspirin

Executive Summary

BBB National Programs’ appeals panel agrees with National Advertising Division that PLx should modify TV ad to clearly and conspicuously disclose that “clinically shown to cause fewer ulcers than plain aspirin” refers to Vazalore 325 mg and not 81-mg dose.

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