HBW Insight’s Key Takeaways From 2021: #2 Get Serious About Sustainability
In 2021 the consumer health industry ramped up its sustainability efforts, with many firms publishing ambitious “net zero” transition strategies. As 2022 gets underway, recyclable or reusable packaging and consumer behavior change stand out as priority areas for further work, alongside carbon emissions reduction. To counter potential accusations of “greenwashing,” companies must be truthful and transparent about their ESG progress.
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Greenwash.com Gallery Of Top Brands’ ‘Mendacious’ Claims Shows What Industry Is Up Against
Changing Markets Foundation’s greenwash.com lists P&G, L’Oreal and L’Occitane, as well as Coca-Cola, Adidas, Idea and others, among alleged offenders. “We believe that emphasis on recycling, fake small-scale refills and the use of ‘ocean plastic’ are definitely an industry front to continue the status quo of producing increasing quantity of single-use plastic,” campaign director Nusa Urbancic told HBW Insight.
Garden Of Life Survey Points To Consumer Preference For Carbon-Neutral Product Providers
More than 4 in 5 American adults expect companies to be carbon neutral consider a company’s climate impact and sustainability record when selecting a product, research conducted by certified carbon neutral dietary supplement brand Garden of Life reports.
Consumer Health Brands Should Increase Value As Higher Prices Discourage Consumers – IRI
At CHPA conference, IRI's lead for health care market data, Kristin Hornberger, said as manufacturers increase product prices in response to rising costs and inflationary pressures, they also should work to make their products more valuable to consumers.