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E.l.f. Cosmetics Bold Amid Recession Fears, Forecasting Net Sales Growth Up To 12% In FY 2023

Executive Summary

The Gen Z-beloved maker of prestige-inspired cosmetics and skin care at accessible prices has been experiencing strong sales growth in Target stores, increased business online, and remains confident in its prospects even after recently raising products on two-thirds of its portfolio in response to inflationary pressures.

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