Consumer Brands Should Be Forces For Good, But Growth First – P&G’s Marc Pritchard
Unlike others in the industry, and arguably P&G in recent memory, P&G brands are putting growth before good in the “virtuous circle” equation as competitors lose sight of innovation and macroeconomic conditions worsen globally.
You may also be interested in...
Gillette’s polarizing new video, which challenges men to “do more” to address behavior broadly painted as toxic masculinity, has elicited fervid reactions from all corners of the Internet. Whether the P&G brand’s boldness pays off remains to be seen, but it adds fuel to a growing debate: Should brands insert themselves into today’s highly politicized climate, and can they afford not to?
Many emerging e-commerce brands may merely be flash-in-the-pan phenomena, but P&G is investing significantly in e-commerce and digital marketing to “win mobile back,” according to CEO David Taylor. The firm also will continue to strengthen the mid and value tiers of its shave business, he said during a Q4 earnings call in which Unilever’s Dollar Shave Club acquisition was on a number of analysts’ minds.