CVS Piloting Skin Care Centers, The Latest Prestige Cosmetics Shop-In-Shop Experiment
CVS is trialing Skin Care Centers in three strategic locations, building on its BeautyIRL concept launched in 2018. Featuring prestige brands and L’Oréal-trained beauty advisors, CVS Skin Care Centers follows Walmart’s launch of BEAUTYSPACE installations in March and moves from Kohl’s and Target mid-pandemic to wow shoppers with curated prestige beauty assortments.
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Kohl’s reports its Sephora at Kohl’s beauty store-within-store has brought 1 million new customers – largely young and diverse – since it launched last August, with $2bn in sales targeted by 2025.
Shiseido Skin Care For Gen-Z Men; e.l.f. Cosmetics For Gamers; Summer Beauty Launches In Brief
L’Oreal Paris delivers permanent hair color designed specifically for men, Shiseido targets new skin care to Gen-Z males, and e.l.f. Beauty continues to play nice with gamers, launching a limited-edition Game Up cosmetics range. More product launch news in brief.
Dinosaur Among The Unicorns: L'Oreal Talks Beauty Tech Innovation At VivaTech 2022
L’Oreal Group’s CEO referred VivaTech 2022 attendees to Yves Saint Laurent Beauty Scent-Sation, an electroencephalography-based headset that reads consumers’ emotional responses to different scent families, as an example of the firm’s beauty tech innovation that is personalizing the consumer experience, matching consumers with products, and distinguishing L’Oreal as a … err … “T-unicorn.”