Personal-Care Firms Filing Waiver Requests En Masse As 1,4-Dioxane Deadline Looms In New York
More than 800 waivers have been filed by companies including Procter & Gamble, L’Oréal and Coty with the first deadline fast-approaching for limiting 1,4-dioxane in personal-care products under a law enacted in New York in 2019.
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Suspected trace carcinogen 1,4-dioxane must be limited to 2 parts per million in personal cleansing products sold in New York after 31 December 2022, and 1 ppm one year later, under recently enacted legislation. More cosmetics news in brief.
After two quarters of reduced marketing spending, P&G’s top executives used Investor Day 2022 to highlight the efficiencies and higher effectiveness of digital marketing compared with traditional. “We would be missing the point of productivity improvement if we only measure the effectiveness of our brand building by the dollars we spend,” CFO Andre Schulten said.
Procter & Gamble R&D aims to answer demand for "instant gratification" while the firm works to educate consumers on proper use of products for better experiences and improved brand loyalty, among other tactics discussed in its 17 November Investor Day presentation.