Natural, Low-Maintenance Makeup Trends Shaping Global Beauty In New Year – Euromonitor
Executive Summary
The COVID-19 pandemic and related austerities may be past, but makeup is still not back, according to Euromonitor. There is opportunity, however, for multi-purpose, benefit-focused cosmetics that support skin health and the natural-beauty appearance consumers cultivated during the pandemic. Additional views from Kline & Company, Mintel, NPD Group.