Toying With Metaverse Marketing? BUXOM Cosmetics Opens Virtual Club In Decentraland
BUXOM Cosmetics has a go at marketing in the metaverse, launching PlumpVerse in Decentraland, a virtual reality platform powered by the Ethereum blockchain where users can purchase digital LAND to build and monetize content and applications.
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P&G’s Mielle Acquisition, John Legend’s Loved01, And A Concealer For Hiding Hickeys; Beauty News In Brief
Textured hair-care specialist Mielle Organics will continue to be led by wife-and-husband duo Monique and Melvin Rodriguez within Procter & Gamble’s Beauty division, pending regulatory approval. More beauty M&A and product launch news.
Putative class actions filed in recent years against leading beauty companies and retailers for alleged false and misleading “oil-free” claims on cosmetic products appear to be drawing to a close, more often than not via undisclosed settlements.
Effective 1 January, Nail Products Containing Toluene are the latest Priority Product adopted under California’s Safer Consumer Products regulation, requiring notifications from responsible entities by 2 March or 60 days after affected products enter the market. Alternatives analysis work will follow for companies that do not reformulate or discontinue products, among other options.