Marketing in Brief: Avon
This article was originally published in The Rose Sheet
Executive Summary
Avon: Hypo-allergenic, fragrance-free Incredible Lengths mascara features the "lengthening compound" polyfilmol and a pro-vitamin complex to condition and strengthen lashes, the firm says. The "fast-drying" mascara, which uses a tapered "fluff brush" to separate and define lashes, comes in a dark blue tube with a gold-tone cap. Available through Avon representatives now, the .25 oz. mascara in black, brown/black, navy and sapphire shades sells for $3.95...