In Brief: Biore Pore Perfect strips
This article was originally published in The Rose Sheet
Executive Summary
Biore Pore Perfect strips: Sales have reached $55 mil. in the seven months from the product's introduction in July to the end of January, Andrew Jergens reported. For 1998, the firm will continue to support the Deep Cleansing strips with the ad/promo effort that proved successful in 1997, including sponsorship of the women's music concert Lilith Fair. Jergens said it will likely develop new products building on the "Pore Perfect" name in 1998...