Matrix Amplify Addresses Thinning Hair By Increasing Hair Shaft Diameter
This article was originally published in The Rose Sheet
Executive Summary
Matrix Amplify Volumizing System for hair, debuting now in salons, is a five-SKU collection designed to meet the needs of men and women with thinning hair, as well as women who simply want "fuller, thicker" hair, the Bristol-Myers Squibb Worldwide Beauty Care division said.