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Fashion Formulas Big Sexy Hair Adds Volume And Moisture To All Hair Types

This article was originally published in The Rose Sheet

Executive Summary

Fashion Formulas' Big Sexy Hair four-step hair care system adds volume and body to styles to achieve the "big look," according to Chatsworth, Calif.-based Ecoly International. Big Sexy Hair is the first product line to not only provide volume but also moisturize with natural plant extracts and light humectants, the company claims. The products are suitable for all hair types, including color-treated hair.

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