Carolina Herrera Dialing Up 212 Men Fragrance In September
This article was originally published in The Rose Sheet
Executive Summary
Fashion designer Carolina Herrera will introduce a partner scent to the 212 women's fragrance in September in upscale department stores including Saks Fifth Avenue and Neiman Marcus. Like the women's scent, 212 Men takes its name from Manhattan's telephone area code and is designed to appeal to a young, urban audience that is "most at home in New York City" but "can be spotted all over the globe."