Cosmair Takes Dual-Marketing Tactic With Noa, $50 Mil. In Sales Predicted
This article was originally published in The Rose Sheet
Executive Summary
Cosmair's European Designer Fragrances will use a dual-marketing approach to sell Noa, its newest women's fragrance, which is slated to hit counters March 19. The scent's "strong, broad-based appeal" inspired Cosmair to target the scent to two groups of women, Senior VP/General Manager Jack Wiswall noted.