Dream Angels Heavenly Sales Total $42 Mil. In 4Q, National Ads Planned
This article was originally published in The Rose Sheet
Executive Summary
Victoria's Secret will build on the success of its Dream Angels Heavenly fragrance with the company's first beauty-oriented national advertising campaign, Intimate Beauty CEO Robin Burns said. The women's scent generated $42 mil. in sales from mid-October to the end of parent company Intimate Brand's FY ended Jan. 29.