Lancome
This article was originally published in The Rose Sheet
Executive Summary
Aroma Calm Relaxing Body Treatments introduction counters Aroma Tonic energizing body treatments, which bowed in May 1999 with three SKUs (1"The Rose Sheet" Jan. 18, 1999, p. 10). The four-SKU relaxing line offers a soothing fragrance to calm the senses, the firm notes. Aroma Calm Fragrance of rose, iris, nutmeg, sandalwood and cedar will launch in June for $39 for 3.4 oz. Additional introductions following in August include Body Night Creme ($32), Legs and Feet Gel ($27) and Body Treatment Oil for Bath and Massage ($22). Lancome also will add three SKUs to the energizing line - Fragrance with Pure Vitamin E, Cooling Body Smoother with Matifying Powders and Body Oil for Massage & Bath. The additions will be on counter in May and will retail for $38, $28.50 and $20, respectively