Unilever Prestige
This article was originally published in The Rose Sheet
Executive Summary
BCBG Max Azria fashion house signs licensing agreement with Unilever to develop a collection of fragrance and beauty products that will launch worldwide in the second half of 2000. The fragrance and cosmetics line will be sold in current BCBG retail outlets, including 114 free-standing stores, as well as Neiman Marcus, Bloomingdale's and Nordstrom. The BCBG license will be managed by the Unilever Prestige business unit of Unilever Cosmetics International, which was developed in March (1"The Rose Sheet" March 13, p. 3). The company has signed agreements with Nautica and Vera Wang