Shiseido Hair Care Test Market Kicks Off In 100 Doors
This article was originally published in The Rose Sheet
Executive Summary
Shiseido is test marketing a hair care collection in a limited number of the company's top U.S. doors in October. Of Shiseido's 760 retail locations, the hair care line is bowing now in approximately 100 outlets, including Bloomingdale's, Macy's and Nordstrom doors.