Shu Uemura Atelier Made Competes In Sephora With Younger Positioning
This article was originally published in The Rose Sheet
Executive Summary
Shu Uemura will launch a "younger, more consumer-friendly" line of cosmetics mimicking its professional Atelier Made color line in April. Available exclusively at Sephora in the U.S., the 112-SKU "customizable" collection carries the same name as the original line and will debut in 12 stores in the New York City area followed by a nationwide roll out.