Cover Girl Lipstick Introduction Outlasts With Semi-Permanent Color
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble is incorporating its PermaTone semi-permanent color technology into Cover Girl Outlast All-Day LipColor debuting in April. Although the technology was unveiled in Max Factor Lipfinity lipstick, which launched at the end of 2000, Outlast will include different features to target the Cover Girl consumer.