Rite Aid Private Label Bath & Body Launch Is First Under New Management
This article was originally published in The Rose Sheet
Executive Summary
Rite Aid is launching its first private label bath & body initiative since restructuring its management in 1999. Three new lines of products, slated to bow in April in Rite Aid's 3,700 doors, are projected to generate between $8 mil.-$12 mil. in annual sales, Rite Aid said.