Cali Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Distribution of Oliva face, hair and bath line expands into 87 Ulta doors, representing potential 30% sales increase, according to President Eric Kloper. Cali expects added distribution will generate $500,000. Not including Ulta, Cali's Oliva line, formulated with olive extracts, is sold in 900 doors. Line originally debuted in 300 U.S. doors in 1999; company expects to be $50 mil. business within four years (1"The Rose Sheet" May 1, 2000, p. 9)