Ralph Lauren Glamorous Debuts With Top-End Price Points, Luxury Positioning
This article was originally published in The Rose Sheet
Executive Summary
Glamorous, the new "extravagant floral" women's fragrance from Ralph Lauren, will enter the market this fall as the L'Oreal USA division's most up-market entry, carrying price points roughly 10% higher than existing fragrances such as Romance and Ralph, the company stated.