L'Oreal BioMedic Purchase To Expand Skin Care Sales Through MDs
This article was originally published in The Rose Sheet
Executive Summary
The acquisition of Phoenix, Ariz.-based BioMedic by L'Oreal USA will increase the cosmetic giant's currently limited U.S. presence in direct-to-physician skin care product sales as well as continue to build the company's global portfolio of "dermocosmetics," L'Oreal said. Announced May 9, the transaction is expected to close in the next two months.