Revlon
This article was originally published in The Rose Sheet
Executive Summary
Absolutely Fabulous fragrance to debut nationwide during holiday season, Revlon announces. "Rich, sensual bouquet" will open with top notes of mandarin blossom, dewberry, water lily and brewed ginger. Heart of scent includes Madagascar cinnamon bark leaf, French linden flower, tuberose and lotus, which dry down to amber, white woods, musk and temple incense. Fragrance will be available in .25 oz. vial for $6, .5 oz. and 1.7 oz. edts for $17 and $28.75, respectively, and in holiday gift set for $19.95. Bottle is red with black feather boa around lid that can be used as hair scrunchy. Scent is first to launch under the brand since 1997 and joins Fire & Ice and Charlie scents, the only two Revlon fragrance brands that remain on the market since the portfolio was scaled back in 1999. Revlon fragrance sales were $44.3 mil. for the 52 weeks ended June 17, according to Chicago-based Information Resources, Inc