International Gift Fair In Brief
This article was originally published in The Rose Sheet
Executive Summary
Burt's Bees: Doctor Burt's Lavender Mint Toothpaste launch marks natural-based brand's foray into oral care. Introduced at the International Gift Fair in New York City Jan. 19-24, toothpaste is formulated with essential oils, earth minerals to "cleanse and stimulate the gums," Durham, N.C. firm says. Rolling out now to health food stores and specialty boutiques, 3.2 oz. green tube is priced at $4.50. Baby Bee Shampoo Bar, also debuting now, is a vegetable glycerin bar with yucca and oat protein, firm adds. Burt's Bees will re-launch its treatment line in July with new formulas and updated packaging to attract women 35 and older. Anti-aging skin care collection will include five new items comprising "premium" ingredients such as carrot seed and rose oil...