Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
The Healing Garden: Spa Theraphy collection debuts in August as at-home spa treatment consisting of five SKUs including Skin-Soothing Bath Soak, formulated with soy protein and oatmeal. Line also features Daily Body Exfoliator with olive stone and jojoba meal; Smoothing Body Butter with clary sage, wheat germ and buchu leaf; Moisture-Rich Body Toning Spray with lemongrass; and Moisture-Rich Shower Cream with sunflower and calendula. Items will cost between $7.95 and $8.95 each. Coty is preparing to repackage Healing Garden (1"The Rose Sheet" Feb. 11, 2002, p. 7)...