P&G Aiming To Perk Up Pert, Renew Renewal 5x With Repositioning
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble is phasing out its Pert "separates" in favor of a return to the brand's original 2-in-1 shampoo and conditioner products, P&G said. The change is meant to "return Pert Plus to its strong brand identity" as "the 2-in-1 shampoo that leaves your hair lighter and livelier," according to the firm