B&BW summit
This article was originally published in The Rose Sheet
Executive Summary
Premier Well-Being Summit held in New York City Nov. 6 sets "tone and direction of Bath & Body Works' mission to establish itself as 21st Century Apothecary," Limited Brands says. Summit featured panel discussions with health authorities including nutritionist and author Oz Garcia, trainer David Kirsch and supermodel and yoga advocate Christy Turlington, among others. Event also showcased modular living spaces customized with B&BW Aromatherapy & Spa products. CEO Beth Pritchard announced in October that B&BW would host summits in six U.S. cities and open a Bath & Body Works Solution Center in 2003 to position itself as a well-being authority with goal of doubling sales to $4 bil. within five years (1"The Rose Sheet" Oct. 21, 2002, p. 3)...