Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Suave: Seasonals hand and body lotions, body washes, shampoos and conditioners debuting now for holidays in four fragrances: Winter Snowfall, Holiday Pear, Frosted Cranberry and Sugar Plum (excluding shampoo and conditioner), Unilever says. Offering will be permanent collection, but will change seasonally with new scents, company notes. Unilever also is planning introduction of Suave for Men in the spring...